care & tutorials

how to care to make the unnormal clothes really last


Temperature of the wash:

If you need to wash your clothes in a washing machine – do not overheat – a 30-40 C is an optimal temperature for most garment washes. For example, 60 C should be used primarily when there is a need to properly disinfect garments (e.g. like reusable face masks)


Generally, avoid dryers if you have an option to air dry your clothes. Dryers are one of the most energy inefficient appliances in our households and cycles in a dryer also break down the fibers of the fabric and cause the garment to shrink and age prematurely (New York Times, 2018)

Stain Removal:

It is best to treat the stain as soon as you can. First, put the garment under the cold tap in the area of the stain for a couple of minutes and then rub the stain gently (don’t over do it as you might damage the fabric). You might repeat this process on need basis. For oil-based stains rub the stain with a damp cloth and a bit of dish soap. Also, don’t underestimate a quick google search for treating a specific type of stain.


To hang or to fold? Well, depends. Some clothes you should only fold, including t-shirts (hanging them might leave hanger marks and it will stretch them over time), knitwear – same reason of not letting them stretch out.

On the other hand, you should always hang clothes that are somewhat more structured. That means, suits, jackets, tailored trousers, shirts, etc. And if you can, do not use those thin ‘dry cleaner’ hangers as clothes left on them for days or longer will develop hanger lines.


unnormal pattern

tips for wear


Basically, give your beloved piece of clothing a rest – so that fibres in the garment have time to “spring back” and any developing wear marks reduce and disappear.

Basic sewing

Learning the very basics of the skill (like sewing a button, closing a small tear or a bit of hem shortening) doesn’t take much time or effort to learn but it will have a great positive impact on the possible longevity of your wardrobe.


unnormal pattern

fabric specific care


Short and delicate machine wash cycle in a lukewarm water is perfect for linen clothes. Remember to separate your whites and darks, at least in first washes – as new linen dyes can bleed a bit during the wash. Also, if you want, you can bring your linen garments to the dry cleaner as well.

You should always hang you linen garments – as folding will create creases along the folding lines, while hanging them will relax the creases that appear from wearing the garment over time.


To get rid of any unwanted odours out of your wool jackets lay them flat in a well-ventilated room or in fresh air.

A steamy shower can do good for your jackets too, not just you – hang them in a steamy bathroom and that will help remove wrinkles. Want to air dry the garment after that shower? Sure, just keep it away from direct sunlight or heat. Also, wool jackets don’t need to be ironed much per usual wear.

If you decide to store away your garment for longer ensure that it is cleaned and pack somewhere airtight as to not attract moths or silverfish (


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